DreamMaker NewsMakers
Homeowner Needs and Trends Get Covered
May 2007
WACO, Texas (May 7, 2007) – Finding well-rounded information about a home can be difficult. Home magazines often focus on only one area, such as a family’s health, a home’s structural integrity or do-it-yourself projects. That’s all changed.
The Dwyer Group has created a new magazine, My Home Life®, which is designed to help homeowners tackle these projects and challenges. My Home Life focuses on a wide range of topics, including kitchen and bathroom remodeling, indoor air quality, plumbing, appliance repair and maintenance and electrical and lighting solutions. My Home Life was developed for The Dwyer Group by Meredith Integrated Marketing, a division of the Meredith Corporation, which provides 360° custom solutions for corporate clients using the company’s vast array of print and electronic assets.
“We realize creating a publication to cover informative topics and the latest trends from a variety of household needs is difficult,” said Mike Bidwell, president of The Dwyer Group. “My Home Life will be a great resource that’s not only helpful, but enjoyable to read.”
My Home Life will be available to homeowners four times per year and will feature interactive quizzes, checklists and educational articles from experts in the kitchen & bath remodeling, plumbing, appliance, electrical and heating and air conditioning industries. It’s designed to inspire homeowners to feel educated and take action on their home’s comfort, safety and entertainment needs.
The following service companies of The Dwyer Group are featured in My Home Life:
- Aire Serv® – a heating, ventilation, air conditioning and indoor air quality systems company with more than 100 locations nationwide.
- Mr. Appliance® – a full-service appliance service and repair company with more than 110 locations across North America.
- Mr. Electric® – an electrical installation and repair services company with more than 200 locations worldwide.
- Mr. Rooter® – a full-service plumbing and drain cleaning company with approximately 300 franchises worldwide.
- DreamMaker Bath & Kitchen®, an associate company of The Dwyer Group -- the first and only full-service kitchen and bath remodeling franchise company with more than 110 locations nationwide.
The Dwyer Group franchise owners provide the unique magazine to their customers as part of their world-class service. Homeowners can also view past issues and articles from each service company at the My Home Life Web site at www.myhomelifemag.com.
"We're very excited to bring the heritage of Meredith's service journalism approach to bear on The Dwyer Group's My Home Life magazine," says Matt Petersen, Senior Vice President, Meredith Integrated Marketing. "We know how important it is to educate and inform readers so they are, in turn, inspired to take action. We will deliver a custom publication for The Dwyer Group that they and their franchisees can be proud of and that will promote the high-quality image of their company and their concepts."
About The Dwyer Group®:
The Dwyer Group, Inc., based in Waco, Texas, is a holding company of six franchise businesses, each selling and supporting a different franchise under the following service marks: Aire Serv®, Glass Doctor®, Mr. Appliance®, Mr. Electric®, Mr. Rooter® (Drain Doctor® in the UK) and Rainbow International®. Collectively, these independent franchise concepts offer customers worldwide a broad base of residential and commercial services. The Dwyer Group is a portfolio company of The Riverside Company, a private equity firm with offices in New York, Cleveland, Dallas and San Francisco. For more information on The Dwyer Group or its franchise concepts, visit the company’s Web site at www.dwyergroup.com.
About DreamMaker Bath & Kitchen:
Based in Waco, Texas, DreamMaker Bath & Kitchen by Worldwide® has approximately 110 independently owned and operated franchises nationwide. Honored as the National Remodeler of the Year by Professional Remodeler magazine, the company is also a national member of the National Kitchen and Bath Association, the National Association of the Remodeling Industry, the Remodelers Council of the National Association of Home Builders and the International Franchising Association.
For more information, please call DreamMaker Bath & Kitchen at 800-583-9099, or visit www.DreamMaker-remodel.com.
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